Saudi Arabia: Wallan Trading Co., one of the leading players in the Saudi car market, signed a strategic partnership to become the official distributor of Renault Group as the Riyadh-based firm looks to expand its automotive offerings in the Kingdom.

A key distributor of global automobile brands including Hyundai Motors, Genesis, Kenworth, and Geely Motors, Wallan Trading says the new partnership will help boost its services in the Kingdom.  

Fahad bin Saad Al-Waalan, chairman of the Wallan Group, said: “We are pleased to cooperate with the giant Renault Group. This alliance allows us to expand our areas of services to our customers in the Kingdom by offering world-class Renault cars.”  

“We are confident that this partnership will provide a unique experience for customers, based on the Renault Group’s commitment to technological innovation and our solid experience in the Saudi market,” he added.  

Wallan started its business in the 1980s when it became the official agent of Hyundai in the central region of Saudi Arabia. The company has been growing its automobile portfolio since then with partnerships with other global passenger and commercial vehicle brands.

Jerome Banaud, managing director of Renault operations in Africa, the Middle East, and Asia Pacific, said: “We are delighted to proceed with this strategic alliance with the Wallan Group as its long-standing experience in the automotive sector and its strong customer focus perfectly match our brand goals.”  

Renault Group has a long history of providing automotive innovation and technology, including the introduction of Europe’s first mass-produced electric car.