Khaleej Times, Monday, Aug 22, 2022 | Muharram 22, 1444
Sheikh Mohammed issues law affiliating Dubai Media Inc. to Dubai Media Council
Emirates: His Highness Sheikh Mohammed bin
Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of
Dubai, has issued Law No. (6) of 2022 affiliating Dubai Media Incorporated (DMI)
to Dubai Media Council and endorsing its objectives, tasks, and organisational
structure.
The new law outlines the goals of DMI, including reinforcing Dubai’s status as a
leading global media hub, delivering diversified media content services using
the latest technology and digital platforms, and helping shape the industry’s
future as per Dubai Media Council’s strategic plans.
Sheikh Mohammed also appointed Sheikh Hasher bin Maktoum bin Juma Al Maktoum as
Chairman of DMI. Mohammed Sulaiman Al Mulla was appointed as CEO of DMI.
Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media
Council, said, "The new law reflects the importance that Sheikh Mohammed accords
to this key sector, constantly issuing directives to further develop media
establishments to keep pace with the emirate’s growing global prominence. (It)
covers all aspects of DMI’s development to achieve the desired objectives."
Sheikh Hasher bin Maktoum expressed his gratitude to Sheikh Mohammed for his
constant encouragement to media institutions to aim for excellence and his
support to DMI with local talents that help enhance its performance.
He said DMI would immensely benefit from Dubai’s status as a leading global
media hub, sophisticated infrastructure and abundant local talent to achieve its
objectives.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media
Council, said, "Since the formation of its Board, the Dubai Media Council has
been working in accordance with the directives of its chairman, Sheikh Ahmed bin
Mohammed bin Rashid Al Maktoum, to determine the principal elements of the plan
to develop the various constituents of DMI, including visual, audio, print and
digital media platforms. We aim to develop a comprehensive strategy to improve
DMI’s performance further." Al Marri also said that the new law outlines several
objectives that will serve as a roadmap for DMI’s operations in particular and
Dubai’s media sector in general. She affirmed that these objectives align with
the duties and responsibilities of the Dubai MediaCouncil, which seeks to unify
the narrative of different media establishments to convey the Dubai story.
The law determines DMI’s tasks, responsibilities, and organisational structure.
It also obliges all government and media entities operating in Dubai to
collaborate with it to enable it to conduct its tasks.