Khaleej Times, Sunday, Jan 08, 2023 | Jamadi Al Thani 15, 1444
Emirates airline revises Skywards policy; more miles needed for Business Class upgrades
Emirates airline has revised its policy regarding its loyalty programme Skywards
Miles for Business Class and First Class passengers.
Under the new policy, more miles will be required for passengers to get upgrades
for Business or First Class.
To offset the impact and reward its loyal customers, however, Dubai’s flagship
carrier will also increase bonus Skywards Miles for all of its Platinum, Gold,
and Silver members.
“In line with current market conditions, Emirates Skywards is introducing an
increase on Skywards Miles required for Upgrade Rewards and Classic Rewards
booked in Business Class and First Class. The increase will be gradually
introduced on reward tickets across the Emirates network between December 22,
2022, and January 31, 2023,” an Emirates spokesperson said in a statement
to Khaleej Times.
Emirates Skywards, the loyalty programme of Emirates and flydubai, has close to
30 million members. Members can earn miles with partners ranging from airlines,
hotels and car rentals to financial, leisure and lifestyle brands. These points
can be redeemed for an extensive range of rewards, including flight tickets on
partner airlines, flight upgrades, hotel stays, tickets, and hospitality at
sporting and cultural events and tours.
Based on all Emirates flights booked from January 31, 2023, Skywards Platinum
members will earn a further 100 per cent of the Economy Flex+ Miles on a given
route, increasing from 75 per cent.
Meanwhile, Skywards Gold members will earn 75 per cent of the Economy Flex+
Miles, increasing from 50 per cent; and Skywards Silver Members will get 30 per
cent of the Economy Flex+ Miles, increasing from 25 per cent.
In December, Emirates expanded its partnership with Air Canada, now allowing
Skywards members to earn and redeem miles on all flights operated by the
airline. Together, close to 40 million frequent flyer members will be able to
earn and redeem points across a joint network of more than 350 destinations.
The airline’s profit for the first half of 2022-23 hit a new record of Dh4
billion — compared to last year’s loss of Dh5.8 billion — despite an
unfavourable currency exchange environment. The airline’s strong turnaround
performance is driven by strong passenger demand for international travel across