Arab News
Arab news,
Thu, Aug 28, 2025 | Rabi al-Awwal 5, 1447
Saudi brands to push $30bn franchise sector at Moscow expo
Saudi Arabia:
Saudi brands will showcase the Kingdom’s $30
billion franchising industry at Moscow’s BuyBrand International Franchise Expo
in October, part of a broader push to expand their global footprint and attract
overseas investment.
The National Committee for Franchising, under the
Saudi Chambers of Commerce, said the Kingdom’s pavilion will run from Oct. 1 to
3 in cooperation with the Saudi Commercial Attache in Moscow and the Ministry of
Investment’s office in Russia, according to a press release.
Saudi Arabia’s franchising sector is the largest
in the Middle East, with more than 1,000 local and international brands. It is
expanding about 15 percent annually and supports hundreds of thousands of jobs,
making it a key pillar of the Kingdom’s non-oil diversification strategy.
Khalid Al-Ghamdi, chairman of the National
Committee for Franchising, said: “Saudi participation in this global exhibition
reflects the strength of the Kingdom’s franchising sector, which exceeds $30
billion and grows at an annual rate of 15 percent.”
He added: “This participation also represents a
cornerstone in supporting Saudi Vision 2030 by developing the non-oil economy
and enabling Saudi brands to expand globally.”
The Saudi Pavilion will connect domestic firms
with investors and entrepreneurs from Russia, Belarus, and Kazakhstan, as well
as Azerbaijan, Turkiye and the UAE.
The event is expected to attract over 6,000
visitors and 180 franchisors from around the world, offering a key opportunity
for Saudi brands to expand into Russia and neighboring markets while promoting
economic and investment cooperation between the two countries.
The expo will feature one-on-one B2B meetings
between Saudi brand owners and international counterparts, alongside the signing
of cooperation agreements and strategic partnerships across key sectors such as
food and baverage, hospitality, services, and education.
Beyond showcasing brands, the National Committee
is providing comprehensive logistical and media support, coordinating travel and
shipping procedures to ensure a strong and effective presence.
It is also developing the National Franchising
Co., an investment platform aimed at helping Saudi firms expand efficiently into
international markets.