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Arab News, Tuesday, Aug 23, 2022 | Muharram 25, 1444

RAYA CX signs $20m partnership deal with Zain Saudi Arabia

Saudi Arabia: RAYA Customer Experience has signed a $20 million strategic partnership contract with communications and information technology firm Zain Saudi Arabia.

Sultan Al-Daghthir, CEO of Zain Saudi Arabia said the deal with the firm — a subsidiary of Raya Holding for Financial Investments — confirms his company’s commitment to “innovative quality services”.

He added: “Also, (to) directly contribute to supporting the digital transformation process in the Kingdom to achieve a diversified and sustainable digital economy and improve the quality of life in accordance with the objectives of the Kingdom’s Vision 2030.”

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