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Press Dossier   News Category    Economy    ‘Shurooq’ a driving force in local, regional economic development

Gulf Today, Tuesday, Jul 09, 2024 | Muharram 3, 1445

‘Shurooq’ a driving force in local, regional economic development

United Arab Emirates:

Since its establishment in 2009, the Sharjah Investment and Development Authority (Shurooq) has become a driving force in local and regional economic development.

Shurooq adopted a comprehensive strategy focused on four key sectors: real estate development, hospitality, commercial and entertainment centres, and arts and culture.

Shurooq aimed to ensure that the goal of this integrated strategy is to strengthen sustainability and continuously promote innovation.

Ahmed Obaid Al Qaseer, CEO of Shurooq, said, “What distinguishes Shurooq is its comprehensive development vision, rooted in its commitment to the Emirate of Sharjah and the competitiveness of the Emirati markets, with a focus on the social developmental returns of economic activity.”

He emphasised that Shurooq is a development body that believes in the complementary relationship between various sectors.

He added, “Shurooq believes that success must be comprehensive. Through its real estate projects, it aims to establish high-quality residential communities and provide a range of options, services, and conveniences for residents, as seen in the Maryam Island and Ajwan projects.”

He highlighted that Shurooq is dedicated to establishing future cities and communities that operate with smart and sustainable systems, exemplified by the “Sharjah Sustainable City.”

The real estate development sector is intertwined with hospitality, tourism, entertainment, commercial centres, culture, and arts. The synergy among these sectors is crucial for enhancing social well-being and improving residents’ quality of life. This integration provides diverse options for social activities, learning, interaction, and shopping.

The Sharjah Investment and Development Authority (Shurooq) is a leading authority dedicated to the sustainable development of Sharjah, offering a diverse portfolio of eco-tourism projects and initiatives.

Shurooq’s mission is to enhance the quality of life for all Sharjah residents and visitors while preserving the emirate’s rich cultural heritage and natural resources.

Last month the Sharjah Investment and Development Authority has announced the soft opening of the first phase of the “Najd Al Meqsar” project. Managed by the Sharjah Collection, this project stands as a premier luxury hospitality and heritage tourism destination in Khorfakkan, located in the eastern region of the Emirate of Sharjah.

Phase 1 of the project boasts features that promise an immersive and enriching experience for local guests and international visitors. Accommodations include 7 meticulously restored units within a house that is over 100 years old, each offering breathtaking mountain views.

Situated on 17,210 m² offering a glimpse into the past alongside facilities and attractions, including a restaurant, reception area, and a trail to the iconic 300-year-old Al Meqsar Fortress, providing an unforgettable experience for guests.

Connecting directly with nature. Adventure seekers can explore walking trails while enjoying panoramic views of Khorfakkan, immersing themselves in the historical spirit of the village, and accessing to Al Rafisah Dam through a dedicated trail.

The asset has been conceived, designed, and executed in accordance with ESG standards. It speaks volumes of Shurooq’s continued and strong commitment to protecting and preserving Sharjah’s history and culture while enabling the world to access and experience them.

In the restoration and development of this historic village — part of a broader restoration effort in the area in collaboration with the Sharjah Infrastructure Development Authority (Mubadara) — the utmost care has been taken to utilise the highest quality materials that not only honour the architectural legacy but also compliment the natural surroundings, and simultaneously provide attractive destinations for modern travellers.

Looking ahead, Phase 2, scheduled for handover in the first quarter of 2026, promises to elevate the guest experience even further. Anticipated additional units overlooking the valleys situated on 16,500 m² offering communal spaces for a holistic experience. Guests will have the opportunity to relive the nostalgia of the historic area, connecting with the region’s roots in a meaningful way.

The project is being built in a strategic 2-phased development approach to protect and preserve the original foundations. Upon completion, the heritage-inspired development will provide guests with trails, quick access to the Wadi Wishi archaeological site, and more.

Ahmed Obaid Al Qaseer, CEO of Shurooq, shared his perspective, during an on-air-interview with ‘Al Khat Al Mubasher’, on the impact the project will have on Sharjah’s tourism portfolio, stating, “The opening of Najd Al Meqsar marks an important moment in our pursuit to safeguard and celebrate Sharjah’s illustrious history. This project provides another milestone to honouring our past, aligned with the visionary directives of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.”

Al Qaseer added: “By meticulously preserving our heritage while crafting diverse, immersive and sustainable guest experiences, we showcase the diversity of offerings within our emirate and continue to reinforce Sharjah’s regional and global standing in the investment and tourism sector. As we look towards Phase 2 and beyond, we are inviting guests to experience a journey of discovery, connection, and enrichment amidst the natural beauty and cultural richness that define Sharjah.”

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