Arab News, Sat, Sep 14, 2024 | Rabi al-Awwal 11, 1446
Bloom Consulting opens its first Middle East office in Saudi Arabia
Saudi Arabia:
Madrid-based Bloom Consulting has opened its first
Middle East office in Saudi Arabia, partnering with Destination Consultancy to
help cities and regions improve economic growth.
In a statement, the company said that the move
aims to assist in creating branding strategies that drive economic progression
and enhance global competitiveness.
Bloom Consulting collaborates with global
partners, amassing extensive experience in nation and place branding as well as
placemaking. This includes its 2020 collaboration with the Royal Commission for
Riyadh City to develop and implement the Riyadh City Brand strategy.
The office opening is the latest example of a firm
establishing a presence in the Kingdom, following the regional headquarters
initiative which has seen over 120 companies set up their Middle East bases in
Saudi Arabia’s capital in 2024.
Bloom Consulting said that with the Kingdom
undergoing significant transformation as part of Vision 2030, the need for
robust place branding and strategic economic positioning has never been more
critical.
Jose Filipe Torres, CEO of Bloom Consulting,
stated that their partnership with Destination Consultancy, which exclusively
represents their company, marks a significant milestone in their dedication to
supporting Saudi Arabia’s economic aspirations.
“We believe that every place has a unique story to
tell, and by harnessing that narrative, we can help regions attract investment,
boost tourism, and ultimately enhance the quality of life for their residents.”
Iman Hajjed Al-Mutairi, founder and CEO of
Destination Consultancy and managing partner at Bloom Consulting, stated: “We
are thrilled to exclusively represent Bloom Consulting to bring cutting-edge
Place Branding strategies to Saudi Arabia.”
Al-Mutairi, who has served as the executive
director of destination branding, marketing, communication, and sales at Soudah
Development Co. for nearly three years, emphasized that the economic growth of
cities begins with a strong place brand.
“We will work together toward creating a vibrant
and sustainable future for our cities and communities,” she said.
Destination Consultancy is a Saudi partner in
strategic marketing and communication consulting focused on enhancing the
economic viability and attractiveness of places with a commitment to driving
impactful change.
In 2022, Brand South Africa chose Bloom Consulting
for a project focused on assessing the country’s global reputation and providing
strategic advice on brand management, while in the following year the
firm worked with Essential Costa Rica to define Vision 2035 for the nation’s
brand, incorporating new sustainability dynamics.